Challenge

The COVID-19 pandemic had a devastating impact on the animal rescue community. Shelters were losing volunteers and funds earned from live events. At the same time, families who were struggling financially had to give up their animals, putting enormous pressure on shelters across the nation. 

Insight

We knew this organization’s donors were responsive in times of crisis around environmental events. And as COVID-19 was emerging, donors were looking for tangible ways to help.

Solution

Fuse deployed a rapid response strategy consisting of two, back-to-back mailings to ensure direct mail funding for shelter grants.  

Results