Challenge

Our client’s inconsistent direct mail performance was not making the most of the organization’s investment.  

Insight

An organization on the frontlines of the COVID-19 pandemic saw a spike in digital engagement during this period. This meant that a new segment of donors were primed to receive communications in the digital space.

Solution

To engage a changing donor demographic, our team recommended that this organization divest in direct mail in favor of a year-end digital paid media campaign. Plus, shifting investment strategies from offline to online would help our client optimize revenue at year-end. As this was their first time in the digital space, the Fuse team also helped them make the most of a new, powerful platform. 

Results

Our paid media strategy exceeded expectations:

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