Stop hoarding data, start driving impact! Our latest blog tackles the challenge of data overload and provides practical steps to focus on meaningful insights that fuel fundraising success.

Wanting to master copy that will always be in season, no matter the weather? Our copywriters, Ryan Edwards and Lauren Ramsey, breakdown best practices to that  timeless evergreen copy — even in unprecedented times! Stay ahead of the course and keep your messaging relevant.

Looking for some pointers on how to start building an email fundraising calendar? Look no further! These 8 crucial steps to building an effective calendar for you email program — starting from the very beginning — are here to help.

Missed all the excitement of the 2025 ANA Nonprofit Conference?  Our Executive Vice President, Courtney Lewis, shares her biggest lessons and “lightbulb moments” from the event. Catch up here!

Today we’re highlighting another one of our amazing executive team members — Michelle Gunn, VP and Creative Director! She once had her sights set on being a cashier at the Piggly Wiggly, but we're so happy that she's in the wonderful world of direct response instead.

Exciting news for nonprofit marketers! The USPS has released its 2025 Mailing Promotions, offering savings opportunities for direct mail campaigns.

Data-driven insights are crucial for navigating today's fundraising landscape — especially in the midst of ambiguity. Our SVP of Analytics & Reporting, David Jorgensen, analyzes 2024 giving trends and shares strategic guidance for maximizing donor retention and optimizing fundraising efforts in 2025 through uncertain times.

Year-end has come and gone – interested in our favorite findings? We break down the 2024 year-end digital fundraising season with our notable wins and favorite lessons to carry with us this year and into our next year-end season (can never start prepping too early)!

Need to amp up your copy?

Look no further! We’re breaking down 5 copywriting best practices to engage audiences and increase effectiveness in your fundraising.

Giving Tuesday: The results are in!

Take a look at our latest blog on what worked, what surprised us, and what we’ll be thinking about heading into these final weeks of the year and into 2025!

Last week we answered questions about the critical elements in setting up a test, and today we are back to cover everything you need to know about analyzing those results! Read on to learn best practices from our Analytics Team.

We all like to test and learn, but are you doing it strategically? In our two-part series, our Analytics Team answers your questions about setting up and analyzing a sound test!