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The Fuse Blog
We’re always fusing insights with expertise to help amplify your good, and sometimes we share those insights in articles. Ignite your inspiration — and your fundraising — with the latest from our team of experts.
Traditional Search vs. Voice Search: How Nonprofits Can Stay Ahead in 2025
“Hey Siri, how do I get my content to the top of search results?”
Spoiler: Voice search isn’t the same as traditional search — and if you're still thinking in typed keywords only, it's time for a glow-up. Dive into our latest blog to learn how to speak your audience’s actual language and maximize your search results!
Fuse White Paper Release: The Advantages of Random Priority Merging in Nonprofit Direct Mail Fundraising
Is your acquisition list strategy bringing in the best donors? Our latest white paper explores how random priority merging may provide a clearer picture than traditional structured merge methods. Unlock benefits like: Accurate list performance, Fairer testing, Better LTV insights, and more!
Data for the Sake of Data: The Pitfalls of Chasing Numbers
Stop hoarding data, start driving impact! Our latest blog tackles the challenge of data overload and provides practical steps to focus on meaningful insights that fuel fundraising success.
Expect the Unexpected: Evergreen Copy Tips for Dynamic Times
Wanting to master copy that will always be in season, no matter the weather? Our copywriters, Ryan Edwards and Lauren Ramsey, breakdown best practices to that timeless evergreen copy — even in unprecedented times! Stay ahead of the course and keep your messaging relevant.
8 Steps to Creating a Successful Email Fundraising Calendar
Looking for some pointers on how to start building an email fundraising calendar? Look no further! These 8 crucial steps to building an effective calendar for you email program — starting from the very beginning — are here to help.
Lessons, Laughter, and Lightbulb Moments: The 2025 ANA Nonprofit Conference
Missed all the excitement of the 2025 ANA Nonprofit Conference? Our Executive Vice President, Courtney Lewis, shares her biggest lessons and “lightbulb moments” from the event. Catch up here!
Executive Team Member Spotlight — Michelle Gunn
Today we’re highlighting another one of our amazing executive team members — Michelle Gunn, VP and Creative Director! She once had her sights set on being a cashier at the Piggly Wiggly, but we're so happy that she's in the wonderful world of direct response instead.
The Skinny on USPS 2025 Promotions
Exciting news for nonprofit marketers! The USPS has released its 2025 Mailing Promotions, offering savings opportunities for direct mail campaigns.
The Giving Tug-of-War: What Fundraising Trends Tell Us About the Road Ahead
Data-driven insights are crucial for navigating today's fundraising landscape — especially in the midst of ambiguity. Our SVP of Analytics & Reporting, David Jorgensen, analyzes 2024 giving trends and shares strategic guidance for maximizing donor retention and optimizing fundraising efforts in 2025 through uncertain times.
End of Year Recap: Key Trends in Paid Digital and Email Performance
Year-end has come and gone – interested in our favorite findings? We break down the 2024 year-end digital fundraising season with our notable wins and favorite lessons to carry with us this year and into our next year-end season (can never start prepping too early)!
Behind the Scenes: 5 Essential Copywriting Tips
Need to amp up your copy?
Look no further! We’re breaking down 5 copywriting best practices to engage audiences and increase effectiveness in your fundraising.
Giving Tuesday 2024: The Results Are In
Giving Tuesday: The results are in!
Take a look at our latest blog on what worked, what surprised us, and what we’ll be thinking about heading into these final weeks of the year and into 2025!