Capitalizing on Industry Trends:
Donor Advised Funds
Challenge
CARE sought to capitalize on industry trends and a recent surge in revenue from Donor Advised Funds in the immediate aftermath of Russia’s invasion of Ukraine. They needed a strategy that would maintain growth in Donor Advised Fund revenue while prospecting for new planned giving and major gift donors.
Strategy
Starting in FY23, Fuse recommended that all direct mail campaigns for the mid-level audience include a reminder that it is easy and efficient to give through a Donor Advised Fund (DAF). These solicitations targeted existing DAF donors to give again while inviting new potential DAF donors to utilize this method of giving. Consistent and engaging messaging in each direct mail campaign helped maximize DAF revenue while identifying new prospects for major gifts and planned giving.
Outcome
64%
increase in Donor Advised Fund revenue from the mid-level audience increased over pre-Ukraine levels in FY23
82%
of FY23 total revenue amount already raised in first six months of FY24
1
new, proven method to intentionally market DAF giving to existing donors and prospects
“Fuse is a truly collaborative partner, and they are always willing to jump in and do whatever it takes to get the job done successfully. Working in a multi-agency environment, it is critical that all partners communicate effectively and transparently … which is exactly what you get from the Fuse team. The team is smart and driven, and their positive, can-do spirits make them a pleasure to work with. ”