A New Identity for a New Era of Fundraising
Today, MINDset direct becomes Fuse Fundraising, a new brand identity that reflects the full suite of offerings of today’s fundraising environment capturing the agency’s full-service approach to direct response fundraising in an ever-changing industry.
This transformation signals the company’s growth while maintaining a unique, personalized approach to direct response fundraising. With the proven ability to support everything from comprehensive direct response programs across all channels, to the optimization of high-value and monthly-giving programs, Fuse Fundraising is equipped to meet nonprofits where they are now—and to take them where they want to go in the future.
“Over the years, we have expanded our capabilities, and we needed a brand that truly captures our identity,” said Candice Briddell, Principal, Fuse Fundraising. “Fuse Fundraising is a team of top talent providing robust, strategic offerings across all areas of direct response fundraising to help nonprofits achieve (and exceed) their goals.”
New brand identity
The new brand identity reflects the organization’s unmatched ability to fuse multiple disciplines under direct response fundraising to create the best possible strategy for their clients. The Fuse Fundraising you see today better depicts what the agency is already doing: helping nonprofits amplify their good by fusing strategy, analytics and human insight.
Prospective and existing clients will experience a new modern look and feel across brand communications as a whole, including email, social and web. Fuse’s bold, punchy visual and verbal styles are designed to empower clients at every touchpoint and are a true reflection of the team’s energy.
Creating a new user experience
Fuse Fundraising has also launched a new website to align with their fresh identity. It offers users a more modern and streamlined experience, gives prospecting and existing clients a clear understanding of what the agency offers and makes it easy for people to get in touch with the team. Discover The Fuse Method and learn more about the agency at www.fusefundraising.com.
About Fuse
Fuse Fundraising is changing how nonprofits grow and advance donor programs by fusing strategy, analytics and human insight. Made up of a team of the best talent the industry has to offer, their uniquely specialized backgrounds allow the support of a range of capabilities, including program optimization, multi-channel strategies, analytics, award-winning creative and high-value giving. Learn more.