Optimizing Sustainer Growth
Challenge
Disabled American Veterans (DAV) had a sustainer base that had mostly grown organically. Without new, intentional fundraising strategies, their monthly giving program growth would have likely remained organic but limited.
Strategy
Fuse conducted a comprehensive program review to identify areas of strength and opportunity in DAV's existing monthly giving program. Then, Fuse worked closely with the organization to strategically prioritize business process improvements, develop their annual value-based budget and launch comprehensive canvassing efforts.
We also collaborated with the organization’s other agency partners to develop cohesive messaging across each channel to ensure a consistent donor experience. The result was steady growth with reduced investment while ensuring excellent donor engagement.
Outcome
76%
increase in active sustainers the first year and 172% increase in active sustainers in four years
40%
increase in annual revenue from active sustainers the first year and 140% increase in annual revenue from active sustainers in four years
“With a large and complex program like ours, having access to ‘deep data’ is critical to our work. But that’s only the first step — the Fuse Fundraising team has been masterful at sifting through the layers of data to identify the actionable insights that have been the biggest drivers for advancement in our program.”