Masterful Pivoting:

Developing a Reliable Emergency Response Strategy

Challenge

Crises can erupt at any moment, and Mercy Corps must be ready to pivot fundraising strategies as soon as the next humanitarian emergency emerges.

Strategy

Fuse created a comprehensive emergency response plan that ensures Mercy Corps can always quickly and effectively engage supporters and donor leads when crisis strikes.

Timing is critical, and this plan ensures that urgent direct mail communication reaches donors and perspective donors within two weeks of an emergency. Prompt acknowledgements, a new donor welcome kit and a timely second ask all work together to convert emergency donors into longtime supporters.

A woman fixes a young child's hair. The child, wearing a red and gray jacket, sits calmly, while the woman, dressed in a brown vest, works on the child's hair in a room with a blue and white wall.

Outcome

19%

increase in new donors against budget and 13% increase in overall revenue against budget

A graphic with a red "Emergency Alert" banner and text about Mercy Corps' efforts to address humanitarian needs in Ukraine and other regions, urging immediate donations.

10%

increase in overall donor retention from FY21 to FY22

Two people are shaking hands outdoors. The person on the left is wearing a blue sweater and an ID badge, and the person on the right is wearing a beige vest with a red emblem.

45%

increase in overall value per donor from FY21 to FY22

“Fuse Fundraising is an excellent agency partner to Mercy Corps. Their team serves as a strategic ally and is committed to understanding our mission and bringing it to life. Through close partnership, data-driven insights and shared goals, the team transforms challenges into opportunities always with an eye towards the health of the program for the future.”
— Kim Chelpaty Director, Direct Marketing

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