We can likely all agree that the fundraising industry has changed pretty significantly over the last decade. More organizations are taking that valuable ‘monthly first’ approach … integration has become more than just a buzzword and it’s in practice across campaign messaging and audience planning … and, across all sectors, we are seeing nonprofits expand their investments into new channels to help grow and diversify donor files.

This blog post contains information from our SVP of Analytics Dave Jorgensen's Nonprofit Technology Conference presentation from March 24, 2021.

It’s that time of year again! The tease of warmer weather and the extra sunlight in the evenings are making us feel a little more productive and we’re more than ready to clean off that long, dark winter.

Just one year ago, COVID-19 was declared a pandemic. Dining rooms across the world quickly turned into both a home office and a day care and we learned how to juggle … a lot.

Well, it’s been over a year since the COVID-19 pandemic turned our lives upside down and forced us into a more virtual way of life. At this time last year most, organizations were making difficult decisions around the status of their events … wondering if they would be cancelled completely, or if they would need to quickly pivot them into a virtual event.

Understanding the donor journey has been top of mind for organizations in recent years – and for good reason. As fundraising programs have gotten more complex, and now span across more channels than ever, it is becoming increasingly more important to understand how and when those channels and program layers are working together, how they may…

Last week, we wrote about one of our favorite topics – upgrade strategies and tactics. But if we have learned anything in our years of fundraising, it is that sometimes it is just as important to learn when the focus should shift away from upgrading your current donors to maximize the health of your file…

Donor value is one of the most important, if not the most important, metric in a fundraising program. So, there’s good reason that focusing on upgrading donors to increase that value is a primary focus for many organizations. MINDset specializes in enhancing donor relationships for our clients and there are a few things we have…

2020 was a year unlike any other. Fundraisers pivoted to adapt to the anomalies brought on by the COVID-19 pandemic, with many using this as an opportunity to invest in new channels. After a strong Giving Tuesday, non-profits were cautiously optimistic entering the year-end giving season and we are thrilled to report that many of…

Throughout this pandemic, one of the things we have been most proud of at MINDset, without question, is our team. Despite the chaos, fear, and negativity that has continued to be part of our daily lives, our team has shown up every day with commitment and dedication to work hard and make a difference in…

And the saga continues.

Last week we talked about the ‘swell of pandemic giving’ in a blog post that can be found here.

We all need a good distraction this holiday season, so our team put together a long list of their binge-able favorites.